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Clever content marketing strategy in 2020

Have you ever felt, that you are out of ideas for articles for your visual marketing campaigns?



Well, Let me share a secret with you. You are not the only one.

Content marketing is about following the latest trends and which will help you write treading and creative content that not only attract and engage visitors but also eventually turn visitors into customers. A most content marketing agency that uses it knows it’s very effective.

But there is a problem:

Content marketing is seriously hard work

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According to a famous content marketing speaker, strategist, author, and entrepreneur Mr. Joe Pulizzi, 45% of content agency fights to create articles consistently, and 65% find it a challenge to produce a content marketing strategy with engaging content. And if your content doesn't engage your online visitors that means you are losing money.


If you are one of the content marketing services providers, you must be aware that it is difficult to repeatedly come up with ephemeral content and keep the motion going.

From native marketing to blogging to social media to video content marketing to visual marketing, Mappoid has got a great collection of (Business 2 Business) B2B content marketing and (Business 2 Customer) B2C content marketing examples to motivate you.

These digital content marketing examples will help you discover new techniques to get creative and produce your own inspirational SEO content marketing to convert your leads into sales.

Blog

Whenever we think of content marketing, the first thing we think of is blogging. Blogging helps you get new visitors and good and unique content gets their attention. With the help of great information provided to the visitor in a form of blog post don't only flesh out your social media presence but also work as fuel to your SEO attempts. Example

Buffer

Buffer's three-pronged content marketing strategy makes it one of the best examples of content marketing. The content marketing company use guest blogging to fire their primary growth, composing a few times a day and publishing their creation on high visibility websites. That growth hacking tactics helped Buffer draw their first 100,000 users.


Social Media Marketing

Sharing on social media platforms benefit indirectly within search ranking on search engine websites and helps you generate lead. it’s no longer a surprise that many content marketing companies have focused on social media to amaze their visitors. Example

GE

When you are seeking for motivating content marketing examples, GE is one of the best places one should start from. We are not talking about healthcare and consumer goods, but about the other products manufactured by the same company as hydropower, locomotives, and jet engines the list is endless.

Tried-and-Tested Marketing

Next in the list is a few content marketing examples that don’t depend on social media. Example

John Deere

We don't think that anyone from the field of marketing has never heard of John Deere's The Furrow, which is frequently called one of the greatest examples of marketing for online material.

John Deere published his first creation on the website in the year 1895, this publication tried to support the customers with the issues they come across on a daily bases with the company. You will be amazed to know that its more than 120 years and the publication still share the information online.

Visual Marketing

Images are the fuel of social media. Digital marketing pioneer, writer, and speaker Ann Handley stated once that tweets with images become a 65% better possibility of being retweeted. Also, it was found that adding images in a blog post gets 94% more views in comparison to the post without images. Example

Zomato

Zomato is a restaurant finder and food delivery mobile app available in more than 10  different languages. The company practices humor liberally as its marketing strategy. to be precise, it generates and shares images referring to popular culture and dishes.

Video Marketing

Marketing video production not only makes people aware of your brand but also helps you generate leads and sales. That is the reason behind most marketing agencies include videos to their post. Example

Blendtec

Blendtec has proved that there’s nothing as a boring industry with their viral videos. Although they might not sound interesting to you Blendtec has become one of the top seller consumer goods companies in the united states.


Ebooks and Resources Examples

Ebooks and resources are a fabulous way to increase brand awareness. Let's see the examples 

LinkedIn

If you want to understand how to use LinkedIn efficiently, Who is the more expert than LinkedIn themself to share that? Therefore Linkedin's ebook on its own path to marketing with LinkedIn is such a winner.

Other Marketing forms

Finally, here is an example of online material from the enterprise world which is a little bit different. Example

Coca-Cola

Coke always gives a personalized touch to be noticed by everyone talking about their brand. Their Share a Coke marketing campaign in Australia by printing the most common 150 names on bottles. They promoted this campaign by asking people to share a Coke with people with those names.

With these marketing models, you are all set to amaze your audience with trending ideas. 







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