Social Media Marketing Strategy in 6 easy steps

A social media marketing strategy is everything that you plan to accomplish using social media platforms. A proper media marketing strategy will guide you to take the right step for the upcoming success. The plan should be realistic and specific to make it more effective. Mappoid likes to introduce you to the 6-step plan to help you create your own social media marketing strategy of 2020.

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How to develop a social media marketing strategy?

1. S.M.A.R.T goals

The very first step of creating a marketing strategy is to discover your goals and objectives you want to get through the social media marketing campaign. It is the only way to track your return on investment ROI to measure your success. Most of the social media marketing agency follows the S.M.A.R.T goal framework to get more effective results.

Each goal you choose should be :

• Specific
• Measurable
• Attainable
• Relevant
• Time-bound

Each social network is different from each other so the social media marketing strategy should be different for each network. You cannot use the same social media marketing strategy for Facebook and youtube. Most social media marketing services providers use different goals for different networks.

For example
Linkedin: drive traffic to your website and can be measured as click trough.
Instagram: Brand awareness, Number of story views can be tracked.
Facebook: Cost per click CPC is commonly used

2. Know your audience

To be on the top of SMM one should know the kind of audience they should target. That how you develop the creative content which they will like, share and comment on. Sometimes these audiences also turn into your business customers for just a follower.
Factors you need to consider while targeting

• Age
• Gender
• Location
• Average Income
• Job title or industry
• Intrest
• etc.

Get to know your page followers, fans, and customers by interacting on social media. Try to find their real needs and what they expect to get from your business. This will help you understand your audience and you will get more ways to target such visitors. All such data can be easily gathered through social media analytics including a ton of other valuable information. Every business needs different data as each factor is different for each business.

3. Know your competition

Your competitors are already online and it's always good to check from time to time what they are doing on their page.

Competitive analysis

Competitive analysis has always been a very essential part of the business. It allows you to understand your competition and what they are doing on their social media. This helps you avoid those mistakes they have done in the past and focus on other tasks that can give better results. It will also help you to seek opportunities. Maybe your competitor is more focused on LinkedIn but not that active on Facebook or Twitter. You might want to focus on such platforms where you have less competition.

4. Social Media Audit

You might be already active on social media and have been posting online content promoting your business. Let's sit back and answer some question first

Q.1 Which type of post is working and which is not?

Q.2 Who is engaging with your post?

Q.3 Which network does your target audience use the most?

Q.4 How are your social media pages versus your competitors?

Once you get the answers to the question you are already aware of what steps you need to take for the improvement. Your audit should have a clear picture of which social media platform you want to use for what purpose. If you have any dought regarding this then answer the following questions while choosing any social media network

• Do you have an audience here?
• How is your audience using this platform?
• Can you use this platform to achieve your goal?

5. Improve online profile

As you might have already decided by now that which social network you would like to use. Don't forget to define a different strategy for each social network platform. Make sure that you don't leave any incomplete information on your profile before making it live.

• Fill all profile fields, Don't leave anything blank.
• Include keywords people might use to search your business.
• Use branding (Logo, Image, Website, etc.) across social networks so that your audience and recognize you easily.

6. Find inspiration

People want to keep their business unique, but its always a good idea to get inspired by other types of businesses that have a good social reputation.

social marketing success stories

You will find such information in the business section of the social network websites. These are very valuable information to get inspired for your next post. The same can also get from case studies that you might find in the competitor website or social network pages. Case studies are always very valuable insight which you can also apply to your social profiles.