8 SEO trends in 2020

Google makes a number of changes to its search algorithms each year of which any could transform your search ranking. Mappoid list you the 8 SEO trends to help you stay at the top in 2020.

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As new companies spring up every day, the fight for the reader’s attention increases. Staying on the roof of the tardiest SEO trends will allow you to meet particular requirements that search engines apply to rank websites. Google makes a number of modifications to its search algorithms each year. While most changes are insignificant, they could influence your search ranking. These are a few of the SEO trends we expect to see in 2020.

1. Voice-enabled aka Voice search

“Hello, Google can you find the nearest dog clinic near me?”

There were over thirty-three million voice search queries in the year 2017 only. March 2019 Data reveals that 20% of mobile queries are voice searches. As voice search becomes frequently popular, besides more people will type search queries the same way they talk. Regard that most of these search queries are long-tail and very precise? Users want an exact answer to the specific question they asked. Users that search long-tail keywords are in the proposal step and are more likely to change than someone in the information step. Bullet lists Improve your possibilities of ranking for voice queries, and most voice queries are local. Hence, optimize your website for local SEO.

2. Featured bits will proceed to control search results

A featured or recommended snippet is a review of an answer to a search query. Google presents it at the peak of the SERP result, before the paid and organic ads. They have been around for a few years and have led to significant changes in Google’s search engine result page. Approximately half of all search results are not clicks because users get the answers they need directly from SERPs. According to a study by Ahref, more than 2 million featured snippets reported that featured snippet gets higher traffic than the first organic search results. Always target for question-based search queries and keywords. Use questions from Google,s “people also ask” segment as it proposes insight on similar questions for a more in-depth answer.

3. More Online marketers leverage influencers for SEO

Only 17% of businesses contributed more than 50% of their entire marketing budget on such online influencers. The statistics highlight the value of influencer marketing for companies, particularly those in fashion, beauty, e-commerce, travel, and lifestyle. Online users are overwhelmed with advertisements. They are seeking genuine information they can trust. Many times, the source of such information is reviewed by influencers. They are more likely to trust information from an influencer than an ad. So, what’s the connection between influencer marketing and SEO? Operating with an influencer helps you generate traffic, improve your online visibility, and expand your content reach. Many companies do not see the return on their investment ROI in influencer marketing because they don’t propose or administer their sponsored content accurately. Your marketing flops if it doesn’t align with the needs of your audience. To get the greatest kick for your investment, associate with influencers in your niche who previously engage with your target audience. The backlinks you obtain from influencer sites also show authority to Google and improves your SEO efforts.

4. BERT will stay for long

BERT (Bidirectional Encoder Representations from Transformers) allows anyone to instruct their FAQ system. This is the leading major change Google has made to its search algorithm since 2014 RankBrain. BERT will affect one in ten inquiries. SEO marketers who practice BERT models enhance their possibilities of ranking on the first page for recommended snippets in Google SERP. BERT will have the most influence on conversational inquiries where prepositions like “to” and “for” subject to the definition of the search query. Just to clarify, you can not optimize for BERT. Google practices BERT to increase its perception of natural language. But you can optimize for the intention behind search inquiries because intent matching is essential to creating strong content. Before writing copy, examine the top ten content ranking on the first page of SERP for that particular keyword. Is the result informational, transactional or navigational? Produce content that resembles the user’s intent based on your analysis.

5. People will want digital experiences

Over 44% of businesses have shifted to a digital-first strategy to enhance the customer experience. Whereas, 56% of CEOs said the changes led to the revenue increase. Page load rate is an essential ranking factor. Excellent content means zero if your web page doesn’t load immediately or you have a complicated user interface.  Successful companies recognize that building a long-term association with customers concentrate on customer experience, and customer experience always influences search ranking because only users who have a great user experience will invest time on your website. Focus on your website user experience on assisting customers, to find the data they need. Make it simple for visitors to continue to the next step. To give the best user experience, you will need to wear the visitor’s hat to recognize roadblocks that produce poor experiences. Do not use complicated terms they do not understand. Loss of transparency in your messaging also improves the bounce rate and negatively impacts your site’s SEO.

6. Videos are the new king of content

Google adores video. It’s a fundamental part of your SEO strategy and digital marketing attempts. According to Forrester Research, videos are 55 times more likely to show up on the first page of SERP than a web page that has plain text and images. Also, 63% of Google's universal searches incorporate video. Create effective YouTube videos that promote existing content on your website. It’s not a guarantee for first page results, but you will enjoy larger traffic when Google indexes your videos. Embed videos on your website to generate more traffic. Remember to optimize your video to your blog’s width. Add a copy of the video on the web page to help Google recognize what your video content is about.

7. The length of the content will decide search rankings

Only high-quality content can benefit you to defeat the game to page 1 ranking. But you will also have to estimate quantity beside quality. There’s a lot of discussions about the ideal length of a blog post. The analysis reveals that the average length of the top 10 results is at least 2,000 words. That’s because web pages, including long-form, high-quality content command more visibility. However, your content needs to be the answer to the question the user requested as well as questions associated with the main search query.  Long articles improve dwell time, which tells Google that users like your content. You build authority, and Google improves your ranking for the search query.

8. Mobile search will remain on the top

More than 85% of internet users are on mobile phones, and 40% of purchases occur on mobile. Google shifted to mobile-first indexing on the July 1st of 2019 to enhance the mobile search experience. You can not get far on search engine returns if you have not optimized your website for mobile. Think beyond the responsive web designs to gorgeous snippets. If you have optimized your website for voice search, you have to also optimize your website for mobile devices. Apart from including long-tail keywords for on-page SEO, adjust the content structure, and design for technical SEO.

Conclusion

Accurately when you believe you fully grasp SEO, algorithm updates appear. Today’s SEO is a holistic method that needs both offline and online marketing tactics to succeed. Plan to invest in SEO as a long-term strategy for lead generation and to remain on top of the latest SEO trends.